Jaime Blair Portfolio 

Everyday Effectiveness

https://everydayeffectiveness.com/

• Collaborative messaging development – Partnered closely with the client to clarify their service offerings and articulate the transformation their clients experience.

• Narrative-driven copywriting – Crafted service page content that communicates complex ideas in a clear, accessible, and engaging way, aligned with the brand’s voice and values.

• Strategic positioning support – Delivered messaging that strengthened the brand’s market differentiation, leading to increased engagement, more connection calls, and a shorter sales cycle.

CLIENT TESTIMONIAL:

"As a fractional CMO, I've managed a lot of branding, copywriting and messaging initiatives for clients over the years. Working with Jaime has been a dream.

I commissioned her services to support a rebranding project, which required overhauling all services pages. We didn't just need simple copywriting, we needed help crafting a compelling narrative that would resonate with our ideal client.

Jaime understood the assignment and was a true partner in the project. She dug into the transformation clients experienced in working with us while challenging us to get clear on the true value provided at each level of service.

The result is we now have clear messaging that makes even complex concepts feel accessible and — dare I say? — irresistible.

We immediately began testing the messaging at networking events, speaking engagements, and on social media.

The difference in response compared to how we used to talk about our offers is incredible. Connection calls have increased and the sales cycle has gotten shorter.

All thanks to Jaime's ability to help us convey what makes what we do different from others in the marketplace."

TONYA KUBO | Marketing and Operations

Stephanie Strozak 

https://www.stephaniestrozakco.com/

• Audience clarity and messaging strategy – Guided the client in identifying their target audience, refining their message, and addressing key pain points with confidence and focus.

• Custom website copywriting – Delivered copy for the entire website, supporting the client in expressing their brand clearly and authentically across multiple pages.

• End-to-end support – Provided strategic guidance, coaching, and collaboration throughout the process, ending in a successful, milestone launch.

CLIENT TESTIMONIAL:

"Before working with Jaime, I didn't know where to begin when it came to how to describe my brand or who I was really speaking to. She helped me not only understand my target audience and their pain points, but also speak to them with clarity and confidence. Launching my website was a huge milestone — and I never would’ve gotten there without her support.

Jaime’s knowledge, responsiveness, and professionalism blew me away. We worked on multiple projects and pages, and she was right there every step of the way — patient, supportive, and fun. She made a process that felt overwhelming actually enjoyable.

I'm so grateful for her guidance and coaching. She's the real deal."

STEPHANIE STROZAK | Workplace Culture Expert | Executive Coach | Empowerment Coach for Women | Speaker

Ann Hackman Health Coaching

https://annhackman.com/

• Authentic brand messaging – Helped her articulate her voice, values, and unique approach with clarity and confidence, creating messaging that truly reflects who she is and what she stands for.

• Strategic, client-centered website copy – Crafted content that clearly communicates her services, the value she provides, and what clients can expect, building stronger connections and increasing engagement.

• Personalized collaboration and brand discovery – Took the time to deeply understand her business and vision, guiding her through a process that uncovered her core message and empowered her to own it.

CLIENT TESTIMONIAL:

"Since working with Jaime, I’ve seen a real shift in how people engage with my website. Visitors immediately understand who I am, what I do, and how I can help them. They know the problems I solve and how I’ll help them reach their goals. Most importantly, they know what to expect when investing in my coaching. It’s strengthened my messaging, built stronger connections with future clients, and filled my pipeline.

Now, I feel empowered and aligned with my brand like never before. I’m confident in how I communicate my message, and everything about my business feels authentic and true to who I am. This process has been a game-changer. I am so proud of the work I did with Jaime. She helped me dig until we found the gold!

Jaime’s deep understanding of my business and me exceeded my expectations. She took the time to get to know my unique gifts, talents, passions, and the heart of my business. She understood my voice, vision, and the essence of my work. The process felt incredibly personal, and the result was better than I imagined. My website now feels like a true reflection of me and my mission, and that level of authenticity exceeded anything I’d hoped for!

My biggest “aha” moment was realizing that defining my brand was the single most important investment in my business. I only wish I’d worked with Jaime from the beginning of RESTORE Health Coaching!"

ANN HACKMAN | Metabolism Health Coach

Julie Hartigan Culinary Travel

https://www.juliehartigan.com/

• Refined brand positioning – Helped her clarify her unique value and ideal client, transforming vague, generic messaging into a clear and compelling brand voice.

• Custom website copywriting – Wrote website content that reflects her brand’s personality and strengths, making it easier for her to confidently share her offerings and connect with the right audience.

• Sales-aligned messaging – Created messaging that made it easier and more enjoyable for her to talk about her work, resulting in faster enrollment for her premium trips without the pressure of salesy tactics.

CLIENT TESTIMONIAL:

"Before working with Jaime, my messaging was muddy and generic — it didn’t hone in on my specific differentiators or the ideal person I’d love to work with.

But after working together, selling spots for my upcoming trips became so much easier, and they filled up in no time. Plus, it finally felt natural and exciting to talk about what I do, without any of the sales ‘cringe’ feelings.

I had tried other coaches before, but they focused too much on demographics instead of the feelings and lifestyle that actually drive great marketing.

Jaime’s approach helped me see what makes my brand unique, giving me the confidence to charge what I’m worth. Now, I know I don’t need to water down my marketing just to fill spots — I attract clients who value what I do and are happy to pay a premium price.

Jaime is FUN to work with! She brings so much joy and enthusiasm to the process, making it easy to really nail your brand messaging. I also loved how she broke the work into manageable chunks instead of overwhelming me. I truly appreciate how personalized and effective her approach was.

Jaime is so talented and a total gem of a human!"

JULIE HARTIGAN | Founder Julie Hartigan Culinary Travel

Deanna Seymour: The Playhouse

https://jointheplayhouse.com/

• Targeted messaging strategy – Helped her shift from feature-heavy descriptions to transformation-focused messaging that resonates with her audience and reflects the real problems they want solved.

• Sales page copy coaching – Provided hands-on guidance and personalized feedback to shape the sales page for her new membership offer, resulting in clear, compelling copy that led to 150 sign-ups.

• Collaborative, high-touch support – Took the time to deeply understand her work and voice, turning her ideas into confident, actionable messaging that feels aligned and true to her brand.

CLIENT TESTIMONIAL:

"When I signed up for Jaime's How To Talk About What You Do Intensive, I was working on a new offer and needed help getting clear on what I was doing. I tend to ramble, give too much detail, and focus on features instead of transformation. I confused people and lacked a strong point of view or call to action.

After working with Jaime, everything changed. The detective work she guided me through was a huge ah-ha moment. I realized I was talking about what I thought my audience struggled with, instead of their real problems.

Now, my messaging is stronger, and my offers are tailored to what can help my audience. I’ve already gotten 150 sign-ups!

Other coaches were vague, but Jaime gave me real, tangible words specific to my business. She turned my rambles into an offer people understand and get excited about.

Thanks to Jaime, I feel clear and confident. I’m excited to share my work with the world! Jaime truly cares about her clients. She wasn’t just pushing me through a formula — she took the time to understand me. I’ve honestly loved every second of this process!"

DEANNA SEYMOUR | Graphic Designer & Founder of The Playhouse

Kelly Myerson: Vision to Voice

https://www.kellymyerson.com/

• Ideal client clarity and positioning – Coached her through the process of identifying her ideal client, refining her niche, and developing a clear, confident market position.

• Brand voice development – Helped her define a distinct, authentic voice that reflects her personality and values, creating consistency across all social media channels, podcast, and newsletter.

• Custom website copywriting – Wrote strategic, personality-driven website copy that clearly communicates her value, connects with the right audience, and supports her business goals.