How To Talk About What You Do
Personal Brand & Messaging Coaching
+ Copy Tune-up
⎯
This private coaching program will teach you how to talk about your work so your
audience goes from thinking
WTF do you actually do? ➡ OMG I need you!
Sound familiar?
You're passionate about your work and know that you get amazing, gamechanging results for your clients! You're on a mission and here to make an impact.
But, when you go to talk about it all of these WORDS start tumbling out of your mouth, met by polite confusion on the face of the person across from you. The more you try to clarify, the more frustrated you become, and the further their attention drifts away.
Grrrrrr.....
You KNOW you're badass at what you do. You just don't know how to explain it in a way that people easily understand and get excited about.
You aren't alone. Not being able to clearly articulate your work is a huge problem for most people — especially if you're a transformational coach whose results are hard to explain in a tangible way.
You're in luck! I made just the thing to help.
Yes or no?
Do you want this to be true for your business?
- you talk about your work and people buy your services instead of tuning you out.
- you do your transformational results justice without sounding wishy-washy or inconsistent.
- you effortlessly differentiate yourself and define how your work is unique from your peers
- your network knows how to talk about you and sends you perfect-fit referrals.
- you articulate your offers and results with clarity and simplicity, so no one is ever confused about what you do.
- you explain what you do with confidence and charisma and whip up enthusiasm and excitement about your mission.
- you stand out because your passion and personality, your values and vision shine through in your brand message.
- you use just the right words to attract clients who light you up and are an amazing fit for your services.
- podcasts and expert interviews are a breeze because your message is clear, targeted, and engaging.
- you get more clients, make more money, and have more fun in your business.
& get awesome referrals,
the key is clarity and focus.
If you want to talk about what you do so everyone is engaged, on board, and supporting your mission (instead of slipping into a confusion coma), you need to get clarity on four key areas:
❧ Your People
❧ Your Result
❧ Your Perspective
❧ Your Uniqueness
These are the cornerstones of your personal brand and messaging. These foundational pieces create the framework for talking about what you do so you're always understood, memorable, and referable!
You effortlessly attract Your People! Your dream clients self-identify and feel seen and understood because you're speaking their language. You build trust, authority, and emotional connection.
You get more referrals! When your network clearly understands what you do and who you serve, they can spread the word. (Think, if you can't explain your work, how is anyone going to speak on your behalf?)
You get more mileage from your marketing! When you have a consistent, compelling message every time you speak or write you build your reputation and become remembered for what you do.
How To Talk About What You Do
Personal Brand + Messaging Coaching
& Copy Tune-up
Personal Brand + Messaging Private Coaching
This deep-dive brand identity program is a combination of private coaching calls and self-study that guides you to discover, unravel, and define your irresistible personal brand and create an incomparable brand message.
There are four workbooks, each followed by a private coaching session where we weave that information into a personal brand and messaging that is unmistakably you.
You’ll finally have a brand behind your business that’s fun, focused, clear, and powerful. Most importantly — it feels like a brilliant representation of YOU.
The Copy Tune-Up
Once we’ve got this down, in an additional coaching session, we’ll take the pivotal pieces of your upgraded brand and messaging and apply them to key areas of your website.
This includes:
✏️ A fun, fresh twist on the traditional about page/bio
✏️ My go-to strategy to let Your People know that you understand them and help them self-identify as an ideal client for you
✏️ A simple formula to describe your transformation on your sales page that resonates and converts
✏️ My toolbox of tricks, tweaks, and quick fixes to infuse your website with your one-of-a-kind voice.
(note: this is done-with-you coaching, not done-for-you copywriting)
Your People
We take the dreaded “niching down” and turn it on its head! 🙃
You’ll dig deep to understand Your People, their Pressing Problems, and The Golden Thread that connects them.
This isn't jamming yourself in a box, it’s wrapping yourself up as a gift for your favorite humans!
Problem Solver
Your People have a problem, you're going to tell the world how you solve it!
Master the art of articulating the major breakthroughs and transformations you get for your clients — The Results — in a way that’s tangible, concrete, real-world. 🌍
We’ll squash all the squishy transformational speak, so you can describe the value of your results in a holistic way that gets Your People excited about working with you to co-create the future they’ve been fantasizing about.
After this module, you’ll never get another blank stare and empty nod when you talk about what you do (you'll get sales calls instead).
Power Perspective
Want to stand out? Stand for something!
Good girls keep quiet . . . badass business owners inspire with their dynamic beliefs, opinions, and perspectives. ❤️🔥
Whether you're tearing down the patriarchy or preaching love and light, Your People want to rally around you — so tell them what's important to you!
Inspiration is the root of action, so we’ll define your big visions and mission to build your authority and create a buzz around your work.
Unapologetically You!
You, my friend, are a superstar! You're going to embrace your awesome and become a beacon for Your People. The more they know you, the harder they'll fall in love with you.
Your quirks, obsessions, and superpowers are the palette that colors your brand, and you're going to own all that sparkle and glitter, unapologetically. 🪩
You’ll uncover what truly sets you apart from everyone else, so you can infuse all of your communications with your unmistakable identity.
Confident Comms
Here’s where we put it all together so you can rally Your People with your clear, compelling written or spoken message.
Never again will people walk away from you wondering WTF you actually do. 😵💫
You’ll go from glazed-over stares and vacant smiles to a captivated audience excited to learn more and sign up to work with you.
Here's what you get:
- Proper Introductions. 🎙️ Make talking about what you do a breeze with the How To Talk About What You Do Template Library! You'll get mini, medium, and mega "plug-n-say" templates for any occasion where you'll be introducing yourself. You'll create a clear, catchy, memorable introduction that you'll use for online or in-person networking events. You'll be guided step-by-step on what to put in and what to leave out. This is an indispensable tool if networking is any part of your marketing strategy.
- Personal Brand Guide. 📓 Consistency is clarity's best pal! You'll get a templated brand guide to keep track of your personal brand details in an organized way, so you have everything in one place. This is perfect to keep your voice consistent throughout all of your communication, and a must-have if you're hiring someone to write your copy or social media posts.
Hop on my calendar for a fun, stress-free consultation chat. I'll answer all of your questions to see if this is exactly what you need.
(Hey, it might not be — and that's cool too!)