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Own your expertise and stand out from the sea of mediocre coaches.
⎯
Create a brand message that unlocks big opportunities, mutes imposter syndrome, and distinguishes you from every other coach in the room.
I'm ready to be known ❤️🔥
LET'S GET HONEST...
You’re stuck playing small, but you goals know no bounds.
You've been coaching for years. Your clients get amazing results. Most of your work comes from referrals, and that's cool. Business has been fine.
But you are so over fine.
You want the keynotes, publications, panels, podcasts, features—the book deal!
You're ready for the kind of opportunities that skyrocket your business and your impact.
If this reality feels out of reach, it's not because of your skill—you're a brilliant coach, afterall—and you've got the receipts to prove it.
But are you communicating your expertise in a way that's recognizable, unforgettable, and so unique that you rise above the sea of coaches who all default to saying the same thing, like "I empower women to step into their highest selves and live their best lives..."?
I hosted a weekly online networking group for two years, mostly coaches. I've heard every introduction and pitch imaginable.
The difference between the coaches who are struggling, freaking out about landing their next client and the ones thriving and having fun in their business is this:
The successful coaches make a decision.
They define their reputation, choose what they want to be known for, and show up to every room powered by that conviction—unafraid to shape their message specifically for the people they want to attract.
They own it.
Messaging is so much more than an intro or a pitch. It's a full-scale battle plan designed to further your mission.
Having a powerful message doesn't require magic, just a method to crafting it.
Right now, on the day-to-day:
- Scrambling to explain the results you get for your clients — they're epic, but also kind of intangible and different for everyone
- Sounding wishy-washy and inconsistent like a newbie when you're actually an expert (cue the imposter syndrome)
- Worrying that potential clients and referral partners don't fully understand what you do, so they won't readily hire or refer you
And when you try to play bigger:
- Fumbling through podcast pitches because you're not sure what your angle is
- Avoiding speaker applications because you can't articulate your POV in a way that justifies your expertise
- Talking yourself out of applying for cool opportunities before you even hit send, because you can't make a convincing case for why it should be you
Not the Monday where you're back-to-back on Zoom coffee chats with strangers who are nice enough but aren't moving the needle. Not the one where you're multitasking on another online networking call.
The Monday where your message and mission are so laser-focused that the opportunities you want start lining up. You’re actually energized to get to work!
- You're getting bylines in major publications because you have a clear, distinctive point of view editors want to publish.
- You're pitching the keynote you've been fantasizing about because your proposal finally makes it obvious why you're the perfect expert for their audience.
- You're landing interviews on top-10 podcasts because hosts see why your unique perspective is gold for their listeners.
- Your Substack is growing with exactly the right people, because when someone lands on it, they know immediately: this is for me.
Your message is doing justice to your mission. Now your world is organizing around it.
You're here to be known.
Articulating the transformational results you get in a way that's tangible and vivid → so dream clients, podcast hosts, and editors immediately get why you're the one.
Standing out and being seen because you're wholly unique and memorable → instead of disappearing in a crowd of cookie-cutter coaches.
Showing up with confidence for the big opportunities → because you own your expertise and easily communicate what you stand for
Getting tons more hell-yesses from ideal clients and perfect-fit referrals from your network → so you don’t have to resort to the hard-sell tactics.
How To Talk About
What You Do
Personal Brand + Messaging Program for Expert Coaches Who Are Ready to Play Bigger
Learn how to talk about your work
to go from
invisible expert ➡ celebrated authority.
See what's inside the
How To Talk About What You Do program.
Module One: YOUR PEOPLE
Module Two: PROBLEM SOLVER
Module Three: POWER PERSPECTIVE
Module Four: UNAPOLOGETICALLY YOU!
Module Five: CONFIDENT COMMS
This will help you...
Go from → Crafting a message designed to appeal to everyone, which, as you already know, ends up resonating with no one. (Entrepreneurial people-pleasing is real, and it's costing you.)
To → Speaking with laser precision to the exact people you were built to help — in their words, about their world — so they feel like you're reading their minds before they've even booked a call.
- The right people find you, get you immediately, and show up ready to say yes — to your offers, your pitches, and your ideas.
Go from → Over-explaining your process while underselling your results — because the transformation you create is real and profound and also kind of hard to put into words. So you hedge. You ramble. You watch people's eyes glaze over.
To → Describing what you do with the kind of clarity and conviction that makes people think "where has she been all my life?" — articulating exactly who you help, what shifts for them, and why it matters in a way that's vivid, specific, and impossible to forget.
- You become the coach people bring up unprompted — the one your network refers with enthusiasm because they finally know exactly who needs you and why.
Go from → Sounding like every other coach on the internet — "I empower women to step into their greatness" — so no one can tell why they should choose you, feature you, or refer you over the seventeen other coaches in their inbox. (This is a THING. A very expensive thing.)
To → Owning a point of view so powerful and so yours that people immediately understand not just what you do, but why you're the only one doing it this way and why that matters deeply to them.
- You become the coach editors think of when they need an expert source, the one podcast hosts bring on to wow their audiences, the one people screenshot and send to their friends with "you NEED her."
Go from → Feeling paralyzed by what others might think, say, or judge. So, you dim your lights and keep your brilliance safely tucked away. The people who relate to you and need you the most can't see you (for fear that the a-holes will).
To → Owning your awesomeness! Your unique quirks, talents, and experiences are the treasures that makes us obsessed with you! When you show up confidently in your radiance, you not only allow Your People to adore you, it also gives them permission to unleash their shine.
- You are irresistible and magnetic to all the right people — clients, collaborators, editors, organizers — and the wrong people can piss off.
Go from → Winging it and feeling unprepared each time you talk about what you do, so you come off as inconsistent and wishy-washy. Every occasion feels like starting from scratch, and it shows.
To → You stop reinventing the wheel every time you have to talk about what you do, and the confidence that comes from having a clear, consistent message means the pitches, the bios, the applications feel like second nature.
- You are the coach people recognize instantly, remember long after, and refer without hesitation, because your message does the work even when you're not in the room.
Pitch Practice Parties 🎉
You'll get exclusive invites to three months of Pitch Practice Parties for accountability, support, and fresh inspiration as you refine your message.
The Pitch Practice Party is a monthly virtual get-together to try out your message and introduction to see how it lands (and how it feels) and make new friends who might one day be your word-of-mouth marketing department.
Each month you'll show up, practice talking about what you do, and get real feedback from me and other coaches in the trenches with you. You'll leave knowing exactly how your message lands in the real world.
By your third Pitch Practice Party, you won't just have a message — you'll have one that's been tested, refined, and works.
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The setup is a lot like networking (but way more fun!). We’ll have breakout rooms where everyone takes a turn to say their thing. You’ll practice your prepared introduction, then we'll give you feedback on whether it’s clear what you do, who to refer you to, etc.
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You’ll enjoy a supportive space to have your intro/pitch reflected back to you — no more echoing off the inside of your skull!
Note: These calls are only for clients enrolled in this program.
Hey there, I'm Jaime.
I'm a Brand + Messaging Coach and Online Networking Host — so, I basically spend all my time obsessing over how to talk about what you do!
After fifteen years as a copywriter translating services into words that sell, five years of helping personal brands stand out in saturated industries, and two years of hosting a weekly online networking call, I've distilled and fine-tuned everything you need to know to speak and write words that make you irresistible and referable.
These can be your results too...
"Before the How To Talk About What You Do course, I had trouble clearly explaining what I did and how I was different from other coaches. The way I was talking about my results didn't do them justice — it felt wishy-washy and inconsistent.
Now, I know exactly what to say. I just met someone for the first time in a networking meeting and after my 90-second introduction, she fully understood what I do and said, "OK, I want to cry because you just described me. Please tell me more about your sessions!"
I loved the community aspect and having the opportunities to run things by Jaime, so I didn't get stuck in my own head, questioning everything I'd written.
Jaime makes it feel achievable and takes away the pressure we put on ourselves to get it right. Instead, she helps you craft something which feels natural and makes you excited and proud to tell people about what you do."
GEMMA HILLS | Business Alignment Coach
"I recently had a networking 1:1 meeting and after describing my work focused on operations, she said the way I introduced myself was the most succinct and easy-to-understand she's ever heard coming from someone who does what I do.
She said it was down to earth, pithy, and interesting enough that she could also picture examples of who I could help. She went on to explain how others in my industry use too much jargon and it's hard to figure out how to refer them.
I was wowed by her compliment — that was the work Jaime and I did together in her How To Talk About What You Do course!
If your business is driven by referrals, this is THE program for you. Get ready to have dedicated time to drill down on your dream clients, get clear with the data, and learn tactical action items that can work no matter what phase of business you're in."
JIA ZHENG | Simply Jia: Organizational Coach + Consultant | Personal Style Coach
"When I signed up for Jaime's How To Talk About What You Do Intesive, I was working on a new offer and needed help getting clear on what I was doing. I tend to ramble, give too much detail, and focus on features instead of transformation. I confused people and lacked a strong point of view or call to action.
After working with Jaime, everything changed. The detective work she guided me through was a huge ah-ha moment. I realized I was talking about what I thought my audience struggled with, instead of their real problems.
Now, my messaging is stronger, and my offers are tailored to what can help my audience. I’ve already gotten 150 sign-ups!
Other coaches were vague, but Jaime gave me real, tangible words specific to my business. She turned my rambles into an offer people understand and get excited about.
Thanks to Jaime, I feel clear and confident. I’m excited to share my work with the world! Jaime truly cares about her clients. She wasn’t just pushing me through a formula — she took the time to understand me. I’ve honestly loved every second of this process!"
DEANNA SEYMOUR | Graphic Designer & Founder of The Playhouse
"I joined the How To Talk About What You Do Course because I was having trouble getting people to understand the work I actually do with people and how I help — it was costing me clients and referrals. This really made me take a deep look at what I do, who I help, and the special things that really set me apart, not only as a business owner but as a person.
Now I have a clearer picture of how to talk about what I do and it inspired me to clean up what I offer to be more specific and clear.
This course will help you get rid of the vague and fluffy language you say about your work that makes you blend into a sea of other vague service providers.
You'll alchemize your gold out of this and have a way to talk about what you do that's unique to you. It's like a therapy session package for your copy and messaging!"
JILL DAVENPORT | Story Director & Visibility Coach
"For the past two years, I've been working through a process to home in on my ideal client and find a concise way to talk about what I do. I've gotten close, but something has still seemed off.
In these two years, I also got to know Jaime. I'm on her email list, and when I saw her How To Talk About What You Do Intensive, I knew that this might be the help I'd been looking for, so I signed up. It ended up being what I needed and so much more.
Not only did I learn how to talk about what I do in a way that now actually lands with people, but I finally got up the courage to define the niche I'd naturally been moving toward.
Then, with Jaime's thorough workbook exercises and copywriting genius, to create the messaging that talks about who I help, what I do, and the outcomes I deliver in a way I didn't think was possible."
KATHERINE DANESI | Business Coach + Strategist
"I was on the struggle bus trying to get a clear message for my brand. Every time I talked about my business, I could see people's eyes glaze over. I needed someone easy to talk to, who could help me bounce ideas and give professional feedback, not just advice from friends.
Jaime’s personality and brand made her so approachable. Every time I interacted with her, I thought, "Oh my gosh, I want to be her when I grow up!" So when I got her email explaining what she does, I was like, “Oh my God yes sign me up ASAP!”
Jaime made the process fast and simple — we just nailed things down. At the end, she gave me a Brand Guide that I refer to all the time. It sounds like me – my words, just polished and professional. If you’re on the fence, stop wasting time and hire Jaime ASAP! "
LORI HUTSON | Happy Made Easy: Coach for Parents & Teens
"Before working with Jaime, my main issue was trying to narrow down what I do into a niche.
Now, I feel like people will understand clearly what I can offer to them and know if I am the right fit for them.
I had tried other programs before, but they were all very general. Working with Jaime made me zone in and think on many levels. It created very clear results.
I am so happy with the outcome. It will support me with networking, social media, and future work on my website.
My biggest ‘aha’ moment was realizing that I no longer feel hesitant about having a niche.
What exceeded my expectations was how enjoyable the process was — it didn’t feel intense. Jaime's light energy really helps. I never felt judged or talked down to in any way (some coaches make you feel that way), and that made all the difference!"
SANDY TOWNSEND | Transference Energy Healing Practitioner
"Before working with Jaime, my messaging was muddy and generic — it didn’t hone in on my specific differentiators or the ideal person I’d love to work with.
But after working together, selling spots for my upcoming trips became so much easier, and they filled up in no time. Plus, it finally felt natural and exciting to talk about what I do, without any of the sales ‘cringe’ feelings.
I had tried other coaches before, but they focused too much on demographics instead of the feelings and lifestyle that actually drive great marketing.
Jaime’s approach helped me see what makes my brand unique, giving me the confidence to charge what I’m worth. Now, I know I don’t need to water down my marketing just to fill spots — I attract clients who value what I do and are happy to pay a premium price.
Jaime is FUN to work with! She brings so much joy and enthusiasm to the process, making it easy to really nail your brand messaging. I also loved how she broke the work into manageable chunks instead of overwhelming me. I truly appreciate how personalized and effective her approach was.
Jaime, you are so talented and a total gem of a human!"
JULIE HARTIGAN | Founder Julie Hartigan Culinary Travel
Do you offer payment plans?
What format is the self-study program in?
When do the Pitch Practice Parties happen?
Will this program work if I'm not a coach?
Will this program help me write better copy?
How long will it take me to complete?
Do you offer private coaching?
Will this teach me how to pitch podcasts?
14-DAY MONEY-BACK GUARANTEE
Don't love it? Don't worry.
If you work through the program and don't see the value, email me at jaime@jaimeblair.com and let me know where the program fell short of your expectations (this helps me improve!). I'll issue you a full refund—no hard feelings.