We take the dreaded “niching down” and turn it on its head! 🙃

You’ll dig deep to understand Your People, their Pressing Problems, and The Golden Thread that connects them.

This isn't jamming yourself in a box, it’s wrapping yourself up as a gift for your favorite humans! 

Highlights of what you'll learn:

• It's a love match! 💘 Your life, your business. You get to choose who lights you up and inspires you then surround yourself with them! You'll identify and claim the humans you're energetically aligned with and born to serve. These are Your People.
• The Brunch Test. ☕️ You'll pinpoint The Golden Thread that connects Your People, so you show up as a relevant and inspiring authority, aka the answer to their most pressing problems.  
• Detective Time. 🕵🏻‍♀️ Uncover Your People's innermost thoughts so they feel like you're reading their minds and get them inside out — instant trust builder. Also, connect with Past You for priceless insights (if you were your ideal client).
• Pro Copy Tip: ✏️ Learn how and where to use the insights from your sleuthing on your website to instantly get Your People to self-identify and book a call. 

Your People have a problem, you're going to tell the world how you solve it!

Master the art of articulating the major breakthroughs and transformations you get for your clients — The Results — in a way that’s tangible, concrete, real-world. 🌍

We’ll squash all the squishy transformational speak, so you can describe the value of your results in a holistic way that gets Your People excited about working with you to co-create the future they’ve been fantasizing about. 

After this module, you’ll never get another blank stare and empty nod when you talk about what you do (you'll get sales calls instead).

Highlights of what you'll learn:

• Your Thing. 🎯 Even if you're a multipassionate Jill-of-all-trades, truth is you're only going to stick in people's brains for one thing. You'll unpack your gifts and skills to discover Your Thing that you want to be known for. (it's ok, you can still DO all the things, just be known for one)
• Paint a Picture. 👩🏾‍🎨 You'll learn how to present the results and breakthroughs you help Your People achieve in a tangible way, without relying on overused squishy transformational language. They'll not only get it, they'll get excited about the possibilities! 
• Time Travel. 🔭 This technique demonstrates (and increases) the holistic value of your work and allows Your People to emotionally connect with their future selves (who are living their best lives after working with you!). 
• Pro Copy Tip:✏️ Learn a dead simple formula to describe your transformation on your sales page that resonates and converts. 

Want to stand out? Stand for something! 

Good girls keep quiet . . . badass business owners inspire with their dynamic beliefs, opinions, and perspectives. ❤️‍🔥

Whether you're tearing down the patriarchy or preaching love and light, Your People want to rally around you — so tell them what's important to you!

Inspiration is the root of action, so we’ll define your big visions and mission to build your authority and create a buzz around your work.

Highlights of what you'll learn:

• Firestarter. 🔥 Stand out effortlessly when you define your core guiding message that sets you apart from everyone else in your industry (even if you don't think you have one, it's in there!). 
• Been There. 🧳 What's your story? Build trust and emotional connection when you tell your story as it relates to Your People. You'll work through exercises and prompts to excavate and create your personal narrative.
• Visionary You. 🤩 You'll dig deep to reveal and own your big vision for your business. This positions you as a thought leader to inspire, motivate, and educate Your People.
• Pro Copy Tip:✏️ You'll learn a super simple technique to write a fun, fresh, and interesting website bio — even if you hate talking about yourself!

You, my friend, are a superstar! You're going to embrace your awesome and become a beacon for Your People. The more they know you, the harder they'll fall in love with you. 

Your quirks, obsessions, and superpowers are the palette that colors your brand, and you're going to own all that sparkle and glitter, unapologetically. 🪩

You’ll uncover what truly sets you apart from everyone else, so you can infuse all of your communications with your unmistakable identity.

Highlights of what you'll learn:

• Get Your Shine On! 🌟 Repeat after me, "I don't dim my lights for ANYONE!" Downplaying your brilliance is a thing of the past. This energizing exercise will help you give yourself permission to be confident and incandescent in any room.
• Lovefest. 💋 Likability is nice. Lovability is what turns Your People into ride-or-die champions (and buyers!). You'll uncover what quirks and gifts make people obsessed with you, so you're emboldened to wear them proudly and be a magnet for your superfans.
• Your Superpowers. 🔮 You arrived Earthside downloaded with a unique blend of gifts, talents, and skills that no one else has. You might not even notice because they come so naturally. Time to own them! You'll take inventory of your superpowers and use them to show off your personality and authority in your business and brand.
• Pro Copy Tip:✏️ Learn how to assess if your website feels and sounds like you ... or like a cardboard cutout. You'll be guided on how to sprinkle in your personality to become irresistible and incomparable.

Here’s where we put it all together so you can rally Your People with your clear, compelling written or spoken message.

Never again will people walk away from you wondering WTF you actually do. 😵‍💫

You’ll go from glazed-over stares and vacant smiles to a captivated audience excited to learn more and sign up to work with you.

Highlights of what you'll learn:

• Proper Introductions. 🎙️ Make talking about what you do a breeze with the How To Talk About What You Do Template Library! You'll get mini, medium, and mega "plug-n-say" templates for any occasion where you'll be introducing yourself. You'll create a clear, catchy, memorable introduction that you'll use for online or in-person networking events. You'll be guided step-by-step on what to put in and what to leave out. This is an indispensable tool if networking is any part of your marketing strategy. 
• Personal Brand Guide. 📓 Consistency is clarity's best pal! You'll get a templated brand guide to keep track of your personal brand details in an organized way, so you have everything in one place. This is perfect to keep your voice consistent throughout all of your communication, and a must-have if you're hiring someone to write your copy or social media posts. 

Minis, medium, and mega — I've got you covered "plug-n-say" templates for any occasion where you'll be introducing yourself.

Get your ducks in a row beforehand to show up like a pro. 

Here's what you're going to learn:

• The most important prep for a coffee chat that only about 1% do (and it always impresses).
• Avoid these mistakes that so many people make that leaves a bad impression.
• Your Superstar Introduction! (a course in itself)
  Learn to introduce yourself in an engaging way that people will pay attention to and take action on.

☆ What your intro needs to include to make you memorable and referable. 

☆ It’s not just what you say, it’s also how you say it.

☆ What length should your intro be?! What if it’s too short/long?!

☆ BONUS: My intro template that gets people DMing me on every group call.

It's show time! With a game plan you build relationships and grow your business at the same time. 

Here's what you're going to learn:

• Simple strategies to feel more confident and comfortable (and have fun!) even if you’re prohibitively shy and deadly awkward.
• My favorite icebreaker that raises the energy and puts everyone at ease.
• How to make people genuinely enjoy their experience with you and feel excited to build the relationship. 
• Confused? Ask this question when you’re struggling to understand what someone does or how you can refer them. 
• The MOST annoying thing that you should never ever do on a group or 1:1 call.
• My sneaky trick for reading your intro from a script without sounding like you’re reading.
• Don’t be scared to ask this at the end of a call (it’s actually the professional thing to do). 

 This is where 99% of people drop the ball. But, you're a Networking Superstar, so...

Here's what you're going to learn:

• The MOST important move to make after the call that will 10x your networking results (if you just do one thing, this.)
• You met people, now what? How I organize my connections to effortlessly keep in touch and maximize relationship building — including my fave software. 
• This simple gesture will win you clients and referrals while boosting your reputation as an indispensable connection to have.